'Pokemon Go' crosses $250 million in revenues since launch

Players of Pokémon Go have spent more than $250 million on the addictive "augmented reality" mobile game in its first few weeks, according to an international survey, with the figures suggesting it is on course to hit $1 billion in sales.

One in five players of Pokémon Go spends money within the smartphone app — with 11 million paying users in the UK and US alone, according to the survey of nearly 50,000 people from the UK, US and Germany by pollster YouGov.

To play Pokémon Go, gamers use their smartphone's GPS to find, capture, fight and train virtual creatures superimposed on the real world shown by their camera. Players can purchase items to advance the game, including coins, eggs and incubators.

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